Turning the internet back into a pencil and a piece of paper
Well this was a bit out of the ordinary. I worked with Multiadaptor to create something really special for Google – a piece of paper that plugged directly into the web. The intriguing bit of kit was a world-first and was sent to top creative agencies to give them a novel way of searching the net for inspiration.
Very (very) smart engineers, technologists, fabricators, printers and programmers came together to produce a notepad with all sorts of fancy circuitry inside, and a USB cable on the end. Tick certain boxes on the paper and it sends a signal to the connected browser, pulling up curated content on Think with Google’s site.