Raising a glass to creative whisky drinkers
Compass Box is a really lovely company making really lovely whisky. They invent new flavours, package them in beautiful bottles, and send them out into the world where they create so much more delight than the more traditional names.
I worked with studio Egelnick and strategists Alt to develop a new brand for the whiskymakers, writing a tone of voice based around the idea of ‘fearless celebration’.
And that was the start of five years heading up all copy for the brand, writing everything from words on the bottles and social media messaging to video scripts and launch campaigns for countless new creations.
“Jon dove right in and worked to understand our brand in ways we hadn’t yet. From there, he revitalised our tone of voice, clarified it and made our words so much more compelling.”
Compass Box founder