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Compass Box

Raising a glass to creative whisky drinkers

Compass Box is a really lovely company making really lovely whisky. They invent new flavours, package them in beautiful bottles, and send them out into the world where they create so much more delight than the more traditional names.

I worked with studio Egelnick and strategists Alt to develop a new brand for the whiskymakers, writing a tone of voice based around the idea of ‘fearless celebration’.

The results of the work fed into Compass Box’s 2018 Yearbook, which included a brand manifesto and long-form editorial to elevate the product catalogue into something far more engaging.

“Jon dove right in and worked to understand our brand in ways we hadn’t yet. From there, he revitalised our tone of voice, clarified it and made our words so much more compelling.”

John Glaser
Compass Box founder