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Arts Council England

Inviting everyone in England to find their artistic side

Bringing the ambitious 10-year strategy for Arts Council England to life with a copy-led campaign for web, print and social.

This was all about inclusivity, making everybody feel like they had a part to play, regardless of who and where they were. There’s a misconception that ‘the arts’ is an exclusive world of impenetrable operas, ballets and theatre, so we set out to show that art – and the opportunity to create, enjoy and celebrate it – is everywhere.

“Jon’s ability to create engaging manifestos at the start of a project is so valuable because it always gives our creative team a great jumping-off point. His work here ultimately became the script for a video that brought a tear to the client’s eye. In a good way.”

Frances Jackson