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Taking back control of the internet

Reset was set up to change the way the internet works by combatting misinformation, hate speech and polarisation. Working with OPX, we developed a brand that promises urgent action, demonstrating a strength of conviction while avoiding divisive us-vs-them messaging.

"The challenge here was sounding provocative but not alarmist. Jon struck the right note to communicate with urgency the message that however bad the situation may be, there is a way out worth fighting for."

Frances Jackson