Brand tone of voice for a smartphone app that delivers
Quiqup delivers stuff fast. A few taps of the app, and you can get anything from a burrito to a dishwasher, delivered to you often in less than an hour.
I worked with London agency Multiadaptor to build a brand that felt fresh and sharp, making customers feel they are getting a premium service without prohibitively expensive prices.
Work included positioning statements, taglines, advertising posters, brand benefits, company narrative and point-of-sale copy.