British Gymnastics

Inspiring people to jump for joy in celebration of an exhilarating sport

British Gymnastics wanted a rallying cry to show how exciting the sport is, and how powerful it is at bringing people of all ages together.

I partnered with London branding communications agency BEAR to create an inspiring tone of voice for the governing body. We set out to champion both Olympians and beginners alike, showing that no matter what level people are aiming at, it’s all about the joy of movement.