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Magazine copy that definitely did go to Specsavers

Specsavers wanted an editor to oversee all copy for each edition of their quarterly magazine In The Frame. I was asked to create a consistent tone of voice for the publication, designed to entertain and inform the specs lover.

The challenge was to take more than 20 individual pieces written by people with wildly different styles – some with very technical day jobs – and turn them into copy that read like it was coming from a single author.