Print, retail and outdoor advertising that packs a punch in the world of fitness and body-building
Kinetica wanted to grab the attention of the fitness fanatics flocking to the BodyPower Expo in Birmingham.
The three-day event attracts thousands of health and fitness enthusiasts from around the globe, so Kinetica wanted a campaign that would tap into the desires of those obsessed with the body beautiful.
The exhibition would be plastered with posters showing rippling powerhouses, so we took a different route, using the theme of Muscle Beach and the Hollywood Walk of Fame to promote a free trip to LA.
"Great ideas, sharp writing, and shares my belief that the best work comes from collaboration, when words and images are crafted to work perfectly together."
Creative Director at Lythgoe