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Edward Green

Copy for high-end footwear designers with a little bit of sole

These are pretty smart shoes. Hand-crafted little affairs designed for gentlemen who really know their footwear.

I worked with the cordwaining experts of Edward Green (yes, making leather shoes is called ‘cordwaining’) to help create a brochure showcasing their exclusive range. Branding agency Egelnick and Webb art directed a photoshoot of fine chaps in loafers, designed the premium look book, and I chose the words to go with them.