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All Rights Reserved.

Profile

Copywriting is the last thing you’ll catch me doing. Because if you want words that really hit home, you first need to find your tone of voice, understand your audience, and work out exactly what you want to say. I can help you with that.

Fullstopnewparagraph is me, Jon Ryder, and I’ve been in the writing business for over 15 years, working in marketing, design, newspapers, PR and pretty much anything else that needs nice sentences. Trained as a journalist, but with the conscience of a genuine human being, I write copy that jumps off the page.

As a former newspaper hack, I know about storytelling – how to nail a headline, grab attention with a stellar standfirst, and pack content into lean, crisp copy that begs to be read. And if you know you need a copywriter, but don’t know what it is you want to say, I can pull out a reporter’s notebook and interview the heck out of you or your clients. In other words, if you’ve got a clear brief and you know what you want, I can run with it, but if you’re starting from scratch, I can help you uncover the story you want to tell.

I’ve written for major retail brands like Mars and Specsavers, NHS trusts including Guy’s and St Thomas’, and global names like Conran and Partners and Google. Sometimes websites, sometimes print, along with voiceover scripts, blogs, advertising and email marketing. I even wrote stand-up for one client, and performed it to a pub full of strangers.

But joking aside, I really believe that whatever the sector, and whatever the format, copy isn’t simply the stuff that replaces lorem ipsum half an hour before the client meeting. I love being involved in the whole process, from initial pitch to final presentation, because I think really great work comes when copy and visuals are developed together.

For the last five years, I’ve been working for a range of creative agencies across London, including Signal Noise, Multiadaptor, She Was Only, BEARLondon and Egelnick and Webb. I’m always looking for new projects, so if you’re interested in working together, drop me a line.

  • "Accurate, thoughtful and professional, showing a real understanding of how text can combine with data visualisation to create powerful results."

    Aidan Murray, Head of Search and Performance at Totaljobs
  • "One of the best copywriters that I have worked with. An amazing talent for absorbing scientific material and creating straightforward writing that is on brief and eloquently written."

    Ash Rishi, founder of Couch
  • "I've worked with Jon on nearly 30 projects, and each time it was an absolute pleasure. The quality of the writing was so high we only ever needed the first draft."

    Agata Binkowska, Associate Director, EMEA Corporate Solutions, for Jones Lang LaSalle
  • "Great ideas, sharp writing, and shares my belief that the best work comes from collaboration, when words and images are crafted to work perfectly together."

    Stuart Lythgoe, Creative Director at Lythgoe
  • "Jon’s ability to grasp any challenge is of great value to us at Signal Noise. Friendly, very easy to work with and produces copy that's creative, insightful, and carefully crafted."

    Hem Patel, Partner at Signal Noise
  • "We like to involve Jon on branding projects from day one, because his copy gets right to the heart of what a brand should be saying. He defines the message, then we turn that into design."

    Cai Griffith, Partner at She Was Only
  • "It was extremely important that we got the tone right to showcase our prototype product. Jon described it brilliantly and understood exactly what we were trying to achieve."

    Robert Luck, Co-founder of Latis
  • "Great to work with – everything written for us has been carefully considered and brought to life in an engaging way for our different audiences."

    Beth Bramley, Hopscotch Consulting
  • "A consistently high level of expertise, flexibility and can-do attitude – always goes the extra mile to get the job done."

    Gary Nolan, Managing Director and co-owner at Resonant Media