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The Drink Factory

Getting the flavour right for the website of a world-renowned mixologist

Tony Conigliaro’s Drink Factory creates some of the most adventurous cocktails ever to hit the palate. Described by Heston Blumenthal as ‘a revolutionary’, the world-renowned mixologist and his team produce one-of-a-kind drinks for their own venues and top London bars.

The Drink Factory needed web copy that conveyed the magic of Tony’s process. Yes, fancy science and test-tubes are involved, but the focus for them is squarely on giving drinkers a thrilling experience.

I worked with branding agency Egelnick + Webb to create a new tone of voice and website for the client, collaborating closely with the Drink Factory team.