Conran + Partners
Words for the website of a British design icon
Conran and Partners is a true heritage brand that’s been an unmistakeable part of British style for over half a century. Founded by Terrence Conran, the collaborative design studio works across architecture, interiors and industrial design, and wanted a website that was refined and elegant.
I worked with Very Own Studio and collaborated closely with Conran Director Paul Zara to research the copy and create a tone of voice that was confident yet understated, avoiding superlatives and instead letting the quality of the work shine through.
Copy included defining the Conran four-step process of ‘Understand, Create, Develop and Deliver’, the Conran Philosophy, 40 case studies, and team biogs.